5 Tips for Effective Marketing Company for FMCG in 2020

The ordinary adult in the UK consumes nearly 7-8 hours per day interesting with digital media. This figure is increasing. FMCG brands, that were before reliant on expensive ‘above the line’ media options such as TV, press, and outdoor advertising, have a range of new opportunities to involve with consumers and excite sales. 

By complementing conventional campaigns with digital options FMCG marketers have plenty of possibilities to extend the reach of a marketing project. A brand website, social media channels, and email marketing provide the chance to produce bonds with customers that were previously unattainable.

Coca-Cola was one of the first household names to put customization and personalization at the lead of their campaigns. This produced a bond between the brand and named individuals, rather than unknown clients. An added benefit of this activity was the fact that members became brand advocates, with the Coca Cola campaign increased across social media by newfound brand advocates.

Change in FMCG marketing is often the preserve of new brands that are using exciting, innovative ways to get ahead of the game. So which channels should FMCG organizations be prioritized in FMCG marketing? What makes the FMCG marketing company successful?

5 Tips for Effective Marketing Company for FMCG in 2020

Brand knowledge is important, how customers feel about a brand can directly affect sales. 95% of customers say they’re more likely to buy from an official brand, though this statistic varies across generations and demographic values, it’s a good factor for organizations to consider when putting themselves with their marketing. Is your brand’s content aligned with your values and is it compatible across all courses?

1.   Display your brand in every digital channel

The FMCG company website, social media ways, content, and messaging should reflect the company name. The look and feel of company logos design assets and tools should be cooperative with offline action. When a customer finds a social media update or areas on the company website they should know that they are getting reliable content from the company they trust.

2.   Know your target audience

This is key to getting your FMCG marketing company moving in the right direction. Ways to build an authentic picture of who your clients are, including behavior study, focus groups, secondary data, or one to one interviews with key consumer shares. This research can help tell the rest of the marketing activity and how you choose to segment your marketing campaigns.

Once you have client personas established that are based on behavioral data (hobbies, priorities, interest, etc.) and other demographics (locations, age, etc.) the next desirable step is to identify where your target audience is digitally active. The customer migration between platforms, offline, and online should be seamless.

 

3.   Content marketing matters

Content marketing is the fuel that is essential in driving FMCG marketing company through any digital roadmap. 90% of people pretend to have bought a product as a result of utilizing content. It’s important to note that this is where a lot of brands go wrong, especially on their way to social media.

 

Big FMCG brands have been criticized for using social media as television channels rather than utilizing it as a tool for communication.

 

4.   Build an army of influencers

Social video media organizations like Jungle Creations or The LadBible Group are some of the most influential advertising channels in the world. Brands using original video content that appears to be a tip rather than an advert often help brands boost their online commitment and brand experience on a great scale.

A recent report from the Economist Group revealed that 80% of students are turned off from businesses that produce content that sounds like a sales pitch. With 3 million blog posts being written every day and the increasing demand for recommendation services like Netflix and social channels like Instagram that encourage original content; people are spending huge amounts of content and therefore have high expectations. Answer the questions comparing to your brand

 

5.   Form a direct relationship with the customer

The direct relationship with the client works both ways. An official branded social media behavior comes with the expectation that FMCG brands are available and ready to answer questions. Customers expect answers to their questions posted via social media to be appropriate and helpful and be in keeping with the brand presence.

How good is your FMCG marketing company?

If you’re interested to get more from your FMCG marketing company, get in touch with ROI Hunt – we’d love to help. At ROI Hunt we have experience working with some of the leading FMCG organizations amongst a long list of other areas. We specialize in building great digital experiences, assisting with a range of services including digital strategy, outsourced website development, and digital marketing.