Instagram advertising cost in India

Instagram has become the second most hittest social media after the parent company facebook and has users in millions. Generally advertising on Instagram costs about $0.50 to $2.00 cpc (cost per click)

But in some sectors where competition is stiff the cost also climbs as high as $3.00, like in apparel industry. Today, Instagram has about 800 million active users worldwide out of which 70 million are from India itself.

With ever increasing numbers of active users on Instagram, "a marketing report by Shopify states that Instagram users tend to spend the avg. of $65 per referred sale. In comparison, Facebook users only spend $55 and Twitter users $46.26."

But does the active users effect the actual Instagram ad costs?

The answer is neither yes nor no, since a lot of factors come together to decide the cost of Instagram ads. Let's know about some of these;

How much does Instagram ad costs to marketers?

Do you know a normal Instagram post gets 10 times more engagement than facebook posts on an average. That means you have a higher chance of converting the visitors into paying customers or loyal brand followers with help of Instagram ads

Along with great click through rate and impressive targeting, Instagram ads are a bit on the higher cost. Average cost per thousand views (CPM) is $6.80 and this might decrease due to increasing number or companion coming up.  Usually the average cost per click (CPC) lies between $0.70-$0.90. But it might vary depending on different audience based on age groups and genders.

.After managing thousands of Instagram ads campaigns, ROI Hunt, Instagram Marketing Company In Delhi Ncr, has seen the cost for such ads usually falls between $0.50 to $3.00 mostly. If you're thinking of investing in Instagram ads, make sure you are getting a positive ROI.

How To Bid For Instagram Ads?

The bidding of Instagram ads work exactly like Facebook ads do. Bidding for Instagram ads means that when campaigning for Instagram ads, you will be stepping into a worldwide auction for the user’s attention.

There are mainly two mrthods, manual bidding and automatic bidding. If you're a beginner you should go for manual bidding.

Remember the bid amount will define the location or position of your ads. And placement matters a lot. If you're spending low and not getting enough views it's useless and all your money is going in vain. Now if you're going for competitive audience the cost might be high but you'd get a position regardless of the price. Though somedays you may get no placement at all trying for too competitive audience.

Now once your Instagram ad goes live on the social media platform, then you can’t change or amend budget type. But you can change the amount you are willing to pay for Instagram ads

 

Remember Facebook said, "Your optimization choice tells us what to value when delivering your ad. For example, you could tell us to show your ad to the people in your target audience most likely to click a link to your website (optimizing for link clicks) or to show it as many times as possible (optimizing for impressions).” So don't forget to utilize the delivery ad optimization of Instagram.

 

How To Keep Costs Of Instagram Ads Low?

Follow the following to take control over Instagram ad budget;

Start with Manual Bidding; it must be clear that manual bidding is much more efficient than you think and you would have the control of your amount of bidding. When you let Facebook decide the bid cost it may cost you little more than manual. So save a penny there.

Optimize your Instagram Ad for conversion; It is the best way to make sure that facebook would auto-optimize the ads so that you recieve more accurate results at a lower cost.

Set a time; Set a time ie. frequency cap, as it will help you in setting a particular time interval for the ad delivery. It also determines at which time your audience will see your ads on Facebook or Instagram.

In one line, there is no correct answer to the question, “How much do Instagram ads cost in India?" At average, the Instagram ads cost falls between $0.50 and $3.00. If you still feeling confused or desire experts to handle your Instagram ads, feel free to contact ROI Hunt, the best Instagram Marketing Company In Delhi Ncr.

We, as best Facebook Advertising Agency in Delhi NCR and Instagram Advertising Agency in Delhi NCR help our clients worldwide to generate leads and sales through different online marketing tools and also to reach their maximum possible profit and get the best results out of their resources.