5 Effective Ways To Boost Your Sales With Hyperlocal Marketing

 

In this blog, we’ll be taking an in-depth look at hyperlocal marketing. We’ll examine what hyperlocal marketing is and why it can be so effective for your business.

People who search nearby have a greater than 90% chance of actually going to a store and buying something. That’s a pretty high chance. With those odds, it’s worth it to market to them. Luckily, we’ve got just the thing for this condition Hyperlocal marketing.

What Is Hyperlocal Marketing?

Hyperlocal marketing is the process of targeting proposed customers in a highly specific, geographically restricted area, sometimes just a few blocks or streets away, often to target people conducting “near me” searches on their mobile device.

If you’ve ever found yourself looking for a very specific type of business when you’re out, you’ve probably already conducted a hyperlocal search.

For example, let’s say you’re looking for a new dress. You visit the nearest fashion store, only to discover that they’re completely sold out. What do you do next? You take out your mobile device and conduct a "near me" search for new clothes near your location. you'll get a list of fashion stores and you can buy your new clothes very easily. This is the core of    in a nutshell.

Businesses with both an online and offline presence are in a great place to take advantage of hyperlocal marketing. In this blog, we’ll share 5 effective ways to boost your sales with hyperlocal marketing.

1.    Optimize Your Google My Business Page

Google My Business is a free, easy-to-use tool that helps businesses manage their online presence on Google Search and Google Maps. It’s easy to set up a Google My Business. Just visit Google My Business, click “Manage Now,” and start filling in your business information.

Here’s how to optimize your Google My Business Page based on the 3 areas that factor into google rankings:

Relevance

To optimize the connection it pays to be specific.

●       Choose an accurate category.

●       Add specific keywords.

●       Include detailed business information.    

Distance

Google wants to make sure that the businesses ranking locally are local businesses. Fair enough, right?

Because of this, we recommend that companies create landing pages for each location you have a website and link them to their Google My Business profiles. So, if you have a restaurant in Mumbai, you’ll want to create a landing page just for your Mumbai folks.

2.    Include Contact Information on Your Site

This may seem like an obvious one, but we’ve seen many a website without their contact information or location on their website. Even if they have a local store!

Including your contact info goes a long way to make you easily discovered by the search engine. To make it easy, put all of your contact information in your footer page, so it shows up on every page.

3.    Create a Consistent Customer Experience Online and Offline

People find comforting in branding consistency. That's why all coke from corporate-owned chain restaurants tastes the same. If you don’t believe us, just ask Pepsi. They practically have to issue a public apology every time they change their logo or tagline.

Managing brand consistency can be difficult when you have a distributed brand with both an online and offline presence.

Thankfully, there are a few things you can do to make sure that your branding is consistent across your website and its locations:

●       Streamline the Design Process.

●       Gather Feedback.

●       Throw the Outdated Materials.

 

4.    Create a High-Quality Local Content

If you’re a local brand that also sells online, creating trustworthy local content won’t be a problem. These are your people, after all, in your hometown. But, if you’re a regional brand reaching into a local market it can be difficult to sound like you really belong to that place.

The best way to create the content you need, and the only way to do it authentically, is to hire local talent to create the content for you. Having a local sound behind your blog posts, videos, ad, and sales copy, and all of your social media posts will go a long way toward increasing trust and building relationships.

5.    Get Reviews

Customer reviews are a great way to improve your local search rankings.

Don’t restrict yourself to Google reviews. Several platforms use various ranking systems for several reasons and they all have a positive result on your local search rankings.

If you want to increase the number of reviews you’re getting, give a discount or a free product, to customers who leave a review.

 

Conclusion

So whether you're a start-up, a medium-sized business, or a large business, if you're not fully utilizing Hyperlocal marketing, fewer potentials consumers will know your business exists. Which makes growing your business much harder. So it's worth remembering, Potential customers are always looking for businesses like yours. So make sure they can find you!

What's your strategy to boost your sales